Design process
Bouldin Creek Veterinary Clinic is a fictitious veterinary clinic that was created as a design concept for Lifelearn Animal Health. The intent was to create a rural farm land, texas aesthetic to have clients feel their clinic in the design concepts before picking one.
The concept was to utilize less large images and play with asymmetry and colour blocks for hierarchy instead. This was decided to help solve the problem of clients wanting to use their personal photos on the new site but not providing images large enough to make them full hero image sections on the page.
As well, this site focuses on typography and text design as a part of the graphical elements on the page instead of just content. Veterinarians are very content rich in their knowledge and they are passionate about sharing that with their patients so creating a design that is meant to feature text content on the forefront was important to the mission of the site.
